LUPFR

Real Experiences. Music-Led. Built for You.

Plan Your Event Explore Our Work

Corporate Partners

FredEx Entertainment

Maison Noir

FredEx Entertainment

Maison Noir

(01)SERVICES

Idea to execution.

All an event needs in one place.

Private Events

Celebrations and company gatherings, start to finish.

Plan Your Event

IncludesCelebrations & birthdaysCompany gatheringsCampus eventsPrivate yacht charters

Celebrations and company gatherings, start to finish.

IncludesCelebrations & birthdaysCompany gatheringsCampus eventsPrivate yacht charters

Plan Your Event

Our Work

Featured Experiences

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EVENT FILM

SEA//SIDE Series guest interview on the water

Guests interviewed on deck during a SEA//SIDE Series sailing

LONG BEACH HARBOR · MARINA DEL REY

SEA // SIDE Series

Public and private yacht events built around music and hospitality. From sold-out public sailings to private charters, company outings and brand activations on the water, we handle the yacht, talent, boarding, production and content.

PRIVATE EVENTSPublic & private sailings
PRODUCTIONYacht sourcing, sound, lighting
MUSIC & ENTERTAINMENTArtist Bookings
CONTENT & MEDIAPhoto & film

Watch Full Film Create an Experience Like This

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PHOTOGRAPHY

Bal Masque — aerial acrobat performance

Bal Masque — masquerade detail

IN // SIDE

SAN FRANCISCO · AUG 2026

BAL MASQUE

A masquerade evening in San Francisco with Maison Noir, where dress code, design and music set a new standard for events.

BRAND ACTIVATIONSCreative direction
PRODUCTIONFull Production Suite
MUSIC & ENTERTAINMENTPerformers & DJs
CONTENT & MEDIAPhotography

Watch Full Film Create an Experience Like This

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FULL SET

Zusebi 002: Golden Gate Live — crowd

Zusebi 002: Golden Gate Live — sunset over the city

OUT // SIDE

GOLDEN GATE PARK, SAN FRANCISCO · SEP 2026

Zusebi 002: Golden Gate Live

An open-air sunset pop up in Golden Gate Park. Zusebi played live to the city, with the setting doing the rest.

PRODUCTIONSet up, lighting & crowd
MUSIC & ENTERTAINMENTArtist & sound
CONTENT & MEDIAFull media kit

Create an Experience Like This

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Ten Platforms. One Company.

Our Brands

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Live Events

Corporate Media

Live Events

SEA // SIDE

An off-shore music series taking the experience aboard yachts, cruises, and sailboats.

IN // SIDE

Indoor live music experiences redefining what nights out mean in California.

OUT // SIDE

The open-air music series melding nature and sound into one.

Corporate Media

HIGH // RISE

Corporate galas, product launches, and executive gatherings that produce music with class.

COMING FALL 202605

SOUND // CHECK

The LUPFR podcast — conversations with the artists, producers, and managers shaping the music industry.

Event Films · Sound//Check · Live Sets

Media & News

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Event FilmOUT//SIDE

SOUND//CHECKArtist podcastWATCH ON YOUTUBE ↗

EVENT RECAPSEA//SIDE 002WATCH ON IG ↗

EVENT RECAPBal MasqueWATCH ON YOUTUBE ↗

LUPFR in the News

LatestVoyage LA · SEP 21, 2026"Hidden Gems: Meet Will Lupfer of LUPFR Entertainment"Read the interview ↗

LinkedIn · AUG 29, 2026Music, mystery, and 750 guests: Bal Masqué sells out San Francisco's Hibernia Bank with LUPFR and Maison Noir. ↗Company News · AUG 7, 2026Eliott Nazarian joins LUPFR as Co-Founder, leading strategy, partnerships, and LA expansion. ↗Partnership · JUL 16, 2026LUPFR Entertainment partners with Partiful to power ticketing and guest lists across its live music events. ↗

The Sound

Past Artists

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PLS&TY

PLS&TY

Tropical House

fromclay

fromclay

UK Garage

Where's West?

Where's West?

Indie

Auguste

Auguste

Afro House

thatfranco

thatfranco

House

Devvy Dub

Devvy Dub

Alternative Rock

HLWA

HLWA

Melodic House