2026-06-076 min read
The first 90 days building LUPFR
What actually happened in the first three months, what almost broke, and what started to click.
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Stories, lessons, and behind-the-scenes notes from building LUPFR.
2026-05-185 min read
Why we design events like story arcs
Great nights feel effortless, but they are intentionally sequenced from open to close.
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2026-04-264 min read
What we changed after three packed weekends
Small operational changes that reduced friction for guests, artists, and partners.
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